The Awesome Buyer Persona Word Doc Generator.
Need help making your persona? This step-by-step wizard will guide you through the process of creating your own personalised buyer persona.
Start Making My Persona!
 
First, give your persona a name. *

Humanise your persona with a name like Marketing Mary or Human Resources Harry. 
 
Let's put a face to a name for {{answer_17831162}}. *






 
What is their job role or title? *

There can be more than one possible role for your personas, E.g. 'Marketing Mary' could be a Marketing Manager or a Director of Marketing
 
Don't worry if you don't have all the information at hand to answer every question. We'll send you your answers in an editable Word doc via email to complete later.

 
How is their job measured? *

E.g. Leads generated, revenue generated, team productivity
 
What tools does {{answer_17831162}} use or need? *

What tools do they use to get their job done, E.g. CRM? Organisational tools?
 
Who does {{answer_17831162}} report to? *

 
Who reports to {{answer_17831162}}? *

 
In which industry does {{answer_17831162}} work? *

 
What's the size of {{answer_17831162}}'s organization? *

Consider annual revenue and employee size. 
 
What are {{answer_17831162}}'s job responsibilities? *

 
What are {{answer_17831162}}'s goals? *

 
What are {{answer_17831162}}'s biggest challenges? *

 
How does {{answer_17831162}} gain new information
for the job? *

E.g. do they take online courses or go to conferences? Try doing a quick poll on your company's social networks or send out a survey using SurveyMonkey.
 
What publications or blogs does {{answer_17831162}} read? *

 
What associations and social networks does
{{answer_17831162}} belong to? *

 
What are the ways {{answer_17831162}} likes to communicate and interact with vendors?

E.g. email, social media, phone, SMS, face-to-face, etc.
 
Does {{answer_17831162}} search for vendors online?

 
Almost done...We need to collect some information from you.

 
Do you agree with these terms and conditions? *

The persona image you have chosen is copyrighted and may not be used in publicly facing assets both online or offline.
     
Congrats! Your Buyer Persona for {{answer_17831162}} is being generated. We will send your customisable buyer persona to the email provided in the next 15 minutes. 

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